Don’t Let Your Shoppers Drop; 5 Rules for Today’s Ecommerce
The definition of ecommerce has dramatically expanded to include non-retail environments. Even banks need to think of their customer-facing online application as an ecommerce site. For example, what if you noticed from a customer’s banking transactions that he was paying for dues at a children’s gymnastics studio? You could surmise in real time that he has children in his life, and your page could instantly offer him college-savings products.