Dell Boomi

Integration: The Catalyst for Digital Transformation


The C-suite wants to digitally transform the business. The use of technology for greater agility, customer centricity, innovation, real-time intelligence and time to value has emerged as an imperative in our fast-paced digital world. Digital transformation is a top strategic initiative for many CEOs, as well as executives in IT, marketing, operations, finance and other areas.

“By the end of 2017, two-thirds of the CEOs of Global 2000 enterprises will have digital transformation at the center of their corporate strategy.” — IDC

By now, any business or IT professional who’s strategized over what digital transformation can mean for business is familiar with the groundbreaking success of leading digital disruptors. These and other consumer-facing pioneers have transformed how billions of people shop, share, interact, learn and move about:

  • Amazon provides a simple, intuitive, highly personalized shopping experience that has made it the world’s
  • largest retailer by market value.

  • Facebook delivers a rich, immersive and easy-to-use platform that has reshaped how people communicate,
  • across the street and around the globe.

  • Google makes it simple to explore and communicate from a laptop or smartphone, with content and ads
  • tailored to individual interests.

  • Uber has upended the taxi cab industry with a mobile app that connects passengers with drivers in a transparent and easy model.