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Beyond traditional tools: How technology empowers retailers to create an omni-channel experience

 
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The retail universe is currently in flux – evolving so fast that it’s leaving most sellers gasping for breath as they try to keep up.

Forget about trying to get ahead of the curve.

New buying channels, new buyer priorities, and new business models seem to spring up on an almost monthly basis. And yet, with all the obituaries being written for traditional brick and mortar selling, customers still make two out of every three purchases from physical stores according to RIS research.