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Knowledge is Power: Why Self-Service is Trending in Customer Service

 
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We’re all customers at the end of the day. We all want to be able to take charge of our affairs in a seamless way, be treated as partners in this great era of big data, and appreciated for being loyal customers in today’s dynamic market.

According to IDC: “By 2018, 80% of B2C Companies Will Have Created Immersive, Authentic Omni-Experiences for Customers, Partners, and Employees; 60% of B2BCentric Companies Will Have Done the Same.”

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