An Analytical Platform For The Smart Enterprise


In today’s connected world, competition is increasing faster than ever. An obvious reason for this is the fact that the web has made competitors far more visible to customers and prospects. So much so, that retaining existing customers is now just as important and gaining new ones. Another key reason for this is the proliferation of connected devices. Almost all of us in the modern world are carrying some kind of device that connects to the Internet. Walk out on any street corner and just look around. Almost everyone is looking down at a device. If doesn’t matter where you are. If you go into a coffee shop, a railway station, an airport, a shopping mall you see the same thing. They’re all online whether it is searching, browsing products and services, looking at what others are saying on social networks, or reading reviews about products and services on review websites.