The impact of data effectiveness on business outcomes


According to new research from IDG Research Services, if you improve your data quality, intelligence, usability, and accessibility, you can expect to gain 35% in incremental revenue.*

Here’s how to grow your business faster.

* Based on a survey conducted by IDG Research Services in February 2014 among director level and higher titles in IT and line-of-business functions at companies with 100-500 employees. A total of 300 people in the US, Canada, UK, Germany, and France completed the online questionnaire. The margin of error is +/- 5.6% with a confidence level of 95 percent. Results indicate that a high performing company improving performance in data accessibility, quality, intelligence, and usability can expect a net gain of 35% more in incremental revenue year-over-year than a low performing company. (That’s roughly $980,000 a year on average for an SMB earning $42M annually in gross revenue.)