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The impact of data effectiveness on business outcomes

 
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According to new research from IDG Research Services, if you improve your data quality, intelligence, usability, and accessibility, you can expect to gain 35% in incremental revenue.*

Here’s how to grow your business faster.

* Based on a survey conducted by IDG Research Services in February 2014 among director level and higher titles in IT and line-of-business functions at companies with 100-500 employees. A total of 300 people in the US, Canada, UK, Germany, and France completed the online questionnaire. The margin of error is +/- 5.6% with a confidence level of 95 percent. Results indicate that a high performing company improving performance in data accessibility, quality, intelligence, and usability can expect a net gain of 35% more in incremental revenue year-over-year than a low performing company. (That’s roughly $980,000 a year on average for an SMB earning $42M annually in gross revenue.)