Business Processes: Marketing

Click for details

Knowledge is Power: Why Self-Service is Trending in Customer Service

Get this guide to learn about the right solution for you.

Download…

Click for details

4 Trends to Watch Out For on the CRM Horizon

What trends are on the horizon for customer service excellence, and what does this mean for you and your team?

Download…

Click for details

Building a Customer Experience Strategy

Customers will not be won on the price page or by product features, but rather on the entirety of your customer’s experience.

Download…

Click for details

Make CRM stick: Eight ways to increase CRM adoption in your organization

Why spend money on robust sales, marketing and support tools if they’re never used?

Download…

Click for details

Mobile Video Monetization: Advice for Content Owners on Decisions and Best Practices

Mobile video viewing is up across the board, but is ad revenue keeping pace?

Download…

Click for details

Are European Broadcasters Ready for the Digital Audiences of Tomorrow?

European consumer research reveals disparate viewing habits as audiences watch more video on-the-go, employ multiple-screens, and are more open to advertising (as long as the content is free).

Download…

Click for details

Getting Business Intelligence Right

BI almost always helps improve performance, and its capabilities are much greater than they were even a few years ago.

Download…

Click for details

Investing in Insights: Getting the Most from Your Data

The data-driven visibility of analytics has helped shape budgeting and capital-spending plans for businesses in a transformative way.

Download…

Click for details

Balancing Efficiency and Accuracy

Financial reporting teams, often led by Controllers, face mounting pressure to provide accurate, useful, and timely data, while also decreasing turnaround time and costs.

Download…

Click for details

The Impact Of Organizational Change On Financial Systems

While CIOs must ensure that all areas of the business can respond to new challenges, the finance department (through no fault of its own) is often the IT department’s perpetual problem child.

Download…

Click for details

Execution excellence: Infor Supply Chain Execution at Damco

Find out how Infor Supply Chain Execution has helped Damco improve cost savings, increase customer service and automate key processes.

Download…

Click for details

Controlling cost in the food supply chain

This white paper deals with the different components that need to be in place in order to help you gain control of costs and waste.

Download…

Click for details

Can Demand Planning unlock new profit potential for distributors?

Now that distributors are increasingly playing an expanding value-added role in the total supply chain, they must become more proficient at understanding, predicting, and helping to shape demand for products.

Download…

Click for details

Top 5 Video Marketing Mistakes

Video moves business. No form of content engages and converts customers more effectively than video. Both B2C and B2B companies are making video an increasingly important part of their marketing strategy to guide their viewers throughout the customer lifecycle. As the role of video marketing increases, organizations are falling victim to a number of common mistakes. Read this whitepaper to discover how to avoid missteps as you add video to your marketing strategy

Download…

Click for details

Successful product launches depend upon market insights

Pharma and medical device companies use real-world insights and decision excellence to transform the product launch process

Download…

Click for details

Marketing analytics handbook: Marketing ROI for the mobile workforce

How to fit marketing intelligence into your hectic schedule, plus measure marketing ROI and create impressive reports from anywhere

Download…

Click for details

Top 10 reasons to choose Infor CRM

Does your CRM infrastructure help or hinder your enterprise? The face of customer relationship management (CRM) is shifting rapidly, and your company needs to stay on-par with technology trends to remain relevant. The global marketplace demands the ability to craft analytical solutions from your customer information, all while ensuring maximum ROI for your business. This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company’s growth, including: • Mobile and tablet support helps users stay productive • Cloud, on-premise, mobile, or hybrid deployment options • Advanced customization capabilities to match each unique environment • And more

Download…

Click for details

Time to sell Get more—and sell smarter—with Infor CRM

Your sales team has finite resources – time, attention, and dollars. Infor CRM can help you improve productivity and sell more efficiently and effectively. Your team can focus their time on the activities that have the biggest impact on your bottom line.

Download…

Click for details

Infor CRM: Customer Relationship MOBILITY

It’s a mobile world—and your sales organization needs to deploy CRM on mobile devices or risk falling behind your competitors in sales productivity and effectiveness.

Download…

Click for details

Infor CRM Cloud

Infor® CRM is an award-winning customer relationship management (CRM) solution that provides a complete view of customer interactions across your sales, marketing, and customer service teams, so they can collaborate and respond promptly and knowledgeably to customer inquiries and sales opportunities.

Download…

Click for details

More effective interactions lead to more revenuegenerating transactions

Your customer relationships are essential to your success. Infor® CRM is an award-winning CRM solution that delivers a complete view of customer interactions across your sales, marketing, customer service, and support teams, so they can collaborate effectively and respond promptly and knowledgably to sales opportunities and customer inquiries—both in the office and in the field.

Download…

Click for details

Winning at experience across the customer journey

Engage, nurture, convert to deliver the ultimate customer experience

Download…

Click for details

The Hero’s Guide to Video Marketing

Tired of being stuck with average results for your video marketing efforts? Have no fear… the Hero’s Guide to Video Marketing is here to help! The Hero’s Guide will cover the core pillars of a successful video marketing strategy, from strategic planning to content development and distribution.

Download…

Click for details

5 Quick Wins to Jumpstart Your Video Marketing Strategy

So you know you need a video strategy, but where do you start? Although it can seem overwhelming, we pulled together a cheat sheet of our top 5 quick wins that will set you on the right track for success!

Download…

Click for details

5 Questions And Answers For Video Marketing Success

Video is highly effective in driving marketing success. Its wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, we’ve compiled five key questions and answers you need to ask to ensure you’re getting the most out of your video content. This whitepaper will prompt and answer questions on the following topics: • Analytics • User Experience • Web Integrations • Marketing Technology Integrations • Future-proofing

Download…

Click for details

Convince Your Boss it’s Time for Video Marketing

Six Pointers and an Infographic

Download…

Click for details

Convince Your Boss it’s Time for Video Marketing

If you need more ammo to get a video marketing strategy in place, this eBook provides the perfect tool!

Download…

Click for details

10 Advantages of a Mobile Marketing Team

In today’s technology-driven business environment, successful marketers are the ones who are more connected, more responsive, and more agile than the rest.

Download…

Click for details

The State of Video Content Marketing in EMEA

Aberdeen Group research shows that video helps companies develop higher quality content, lower cost per lead, and increases website conversion rates.

Download…

Click for details

Strategies for Multi-Screen Video Ad Serving

Selecting a video ad serving solution is one of the most important decisions made by a digital video company.

Download…

Click for details

Boost Your Content Ecosystem With Video

A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.

Download…

Click for details

Analyzing the ROI of Video Marketing

Is your content marketing really making a difference? Although many marketers have embraced the idea of content marketing, many still have questions about the real impact and if their content is truly performing.

Download…

Select a topic